Friday, June 20, 2008

Putting My Money Where My Mouth Is

I'm taking American to San Francisco on Tuesday, returning on Friday. That could be my last transcon on American for the year. In July, when I'm back out in the Bay Area, I'm taking JetBlue from JFK. It's a shame their new terminal ( isn't open yet. Parking's a hassle so I may well consider taking a car service back and forth to the airport. The other bonus for me: I'll be at the Ritz Carlton in Half Moon Bay and then in San Jose on this particular trip and JetBlue actually flies nonstop into San Jose (SJC) in addition to SFO. Saves 30-60 minutes of ground transportation. That said, the rental car situation at SJC is an absolute circus with inadequate ground space and inconsistent centralized shuttle bus service. Oh well. You'd think as they've been building out this airport over the years, they could have planned something around rental cars and roadways, but it has been a mess for years and years. It always appears to be in a state of construction...but that they're making things worse rather than better.

I always find it amusing that SJC is now officially Mineta San Jose International Airport. First of all, can you think of another airport that's named for a living individual? None come to mind for me. Second, when I was at Hill & Knowlton in a previous job, the firm hired Norm Mineta to be a senior strategic advisor. I worked briefly with him on a couple of new business proposals and so it's now always weird to fly through the airport being as I know the guy. Great guy and all...but is he really the first person you'd think of to name your airport after if you were willing to name it for anyone, living or dead? And having established this precedent, how long do you think it will be before airlines, like sports teams, start selling naming rights to their airline terminals? "Welcome to Pepto-Bismol United Terminal B here at LaGuardia..."

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